Friendly's offers high-fives and $5 menu items

Friendly's offers high-fives and $5 menu items

Family dining chain Friendly’s Ice Cream has launched a promotional and operational repositioning to live up to its name by giving away one trillion high-fives.

Local advertisements began teasing the new initiative Sept. 6, which will be launched across the 500-unit system Sept. 19. On that day Friendly’s chairman Harsha Agadi will announce the trillion high-fives initiative on the brand’s Facebook page, and will al

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