Fast Feeders Expand Their Growth Potential

Fast Feeders Expand Their Growth Potential

Restaurant operators were riveted last fall when Wendy’s International agreed to sell its struggling Baja Fresh Mexican Grill chain for the bargain price of $31 million—considerably less than the $275 million that the Dublin, Ohio-based company had paid for the fast-casual brand in 2002.

The sale of the 299-unit, Thousand Oaks, Calif.-based chain realized the worst fears of

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