Familiarity breeds content as customers seek comfort, value from menus

Familiarity breeds content as customers seek comfort, value from menus


When it comes to food and drink, familiarity is the name of the menu game, say a group of culinary trend trackers asked about what items are luring today’s consumers to eat out.


After being buffeted by the economy, patrons are craving burgers, French fries, pizza and sandwiches both for their comfort and their comparatively lower price points. In the same vein, “easy ethnics,” a phrase used to describe ethnic dishes most people already know and adore, such as Italia

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