Einstein Noah boosts drink sales with contest

Einstein Noah Restaurant Group may have given nearly $45,000 in prizes to three lucky contestants of its “Flip the Lip” promotion, but the parent of Einstein Bros. Bagels and Noah’s Bagels said it came out a big winner as well with increased beverage sales.

James O’Reilly, the Lakewood, Colo.-based company’s chief concept officer, called “Flip the Lip” the biggest beverage promotion in the history of Einstein Bros. and Noah’s. Contestants

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