Denny's taps Frances Allen as CMO

Denny’s Corp. said Tuesday it has appointed Frances Allen to the posts of chief marketing officer and executive vice president.

Allen replaces Mark Chmiel, who exited the Spartanburg, S.C.-based company in December 2009 along with several other senior executives.

Allen will be responsible for executing marketing strategies and campaigns, advertising and new programs for the 1,500-unit family-dining chain.

"We believe [Allen's] ability to drive brand reputation

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