Darden taps Olive Garden’s ad agency for LongHorn

ORLANDO Fla. Darden Restaurants Inc. has named WPP Group’s Grey New York as agency of record for the company’s LongHorn Steakhouse brand. Spending is estimated at $20 million.


Grey, which has been agency of record for Darden’s Olive Garden concept since 1984, replaces IPG’s Fitzgerald + Co. of Atlanta, which held the account since late 2006.



Darden acquired LongHorn’s par

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