Consumer study ranks top 20 commercials

Consumer study ranks top 20 commercials

Los Angeles-based Ace Metrix found that relevant and informative ads scored high in its ranking of the top 20 restaurant commercials of 2010.

Ace Metrix gave the ads an Ace Score based on consumers rating of the commercials’ watchability and persuasiveness. Conveying the desirability of menu items also contributed to higher Ace Scores.

Advertising research compiled for the restaurant sector year-to-date showed that operators wanting to get the most bang for their marketing

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.