Chipotle turns curses of online ordering into blessings

In selling online ordering to the restaurant industry, tech providers have promised and delivered a sales tool that saves labor and streamlines the traditional ordering process.

But as online-ordering platforms have evolved beyond fax or e-mail systems to include features like POS integration and now, group ordering, those blessings have delivered unforeseen operational curses, namely handling an increased volume of orders from a difficult-to-manage channel.

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