Chains turn to value menus to boost traffic

Chains turn to value menus to boost traffic

Operators who once watched the value wars from afar are finding themselves pulled into battle as the recession settles in.

As layoffs and economic uncertainty force more Americans to tighten their belts, quick-service brands that formerly steered away from value deals, like Sonic Corp., KFC and Popeyes Louisiana Kitchen, are either in the process of rolling

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