Chains choosing to embrace online media focus energy on more microsites and blogs

Chains choosing to embrace online media focus energy on more microsites and blogs

Once content merely to have a presence on the Internet with a corporate website, restaurants have been steadily adding microsites and blogs to their online marketing to more effectively target niches within their customer bases and support new-product promotions.

Chains contend that microsites and blogs give their brands added exposure and attract new diners while forging even stronger emotional ties with loyal customers.

“It’s more than reaching people; it’s communic

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