Burger King hires new CMO

Burger King Corp on Tuesday. named Natalia Franco executive vice president and global chief marketing officer.

Franco most recently served as vice president for global marketing at The Coca-Cola Co., where she was responsible for McDonald’s marketing, including research and development, consumer insights and operations innovation.

Franco succeeds Russ Klein, who resigned late last year as Burger King’s president for global marketing strategy and innovation.

Jo

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