Boston Market adds sliders

GOLDEN, Colo. Boston Market has launched a new line of sandwiches called Market Sliders that could help fuel its push into the lunch daypart.

 

The 514-unit chain is characterizing the new slider line as "a lighter meal or even as an afternoon snack." Earlier this year chief executive Lane Cardwell had said Boston Market was testing several sandwiches and salads in an effort to boost sales during the lunch period.

 

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