BK unveils new kids meal, takeoff on the King

BK unveils new kids meal, takeoff on the King

MIAMI Burger King began the chainwide rollout today of its health-oriented kids' meal, which includes strips of apples that look like French fries. The new option will be promoted in part by the introduction of a new marketing character for the chain, Little King, the purported offspring of the chain’s wooden-faced King icon.

In addition, the Fresh Apple Fries, served in a “Frypod,” are being promoted through a tie-in with the Burning Up Tour of the popular Jona

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