BK targets Hispanics with soccer events

MIAMI Burger King Corp. is seeking to better target key Hispanic markets with the rollout of Futbol Kingdom, a series of interactive street-level events scheduled for eight markets across the United States throughout August and September.

The free events, also designed to reach second- and third-generation Hispanics, will feature Soccershowdown, an internationally known team of champion freestyle and street ball players from Europe. The Futbol Kingdom center

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