‘Battle of the brands’ as McD aids Microsoft’s challenge of Apple

OAK BROOK Ill. McDonald’s aligned itself on Tuesday with a second big-name challenger of Apple’s dominance in the digital music business, agreeing to provide free WiFi access at nearly 10,000 units for users of Microsoft’s Zune portable media player. The Zune is marketed as an alternative to the iPod, Apple’s popular MP3 player.

The deal comes just a day after MySpace Music announced that the restaurant chain had agreed to be a charter sponsor of MySpace Music

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