Top 5 restaurant marketing campaigns of 2012

Top 5 restaurant marketing campaigns of 2012

This article is part of the 2012: Year in Review series from Nation's Restaurant News, which recaps notable news from the restaurant industry over the past year. This article can also be found in the Dec. 17 issue of Nation's Restaurant News. Subscribe here.

Even as some restaurant brands broke their most forward-looking marketing campaigns in the digital and mobile space in 2012, several of the industry’s largest chains proved the enduring power of television advertising as an effective medium. Here's a look at some of the year’s top campaigns, from Burger King, Taco Bell, Krispy Kreme, KFC and Olive Garden.

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