Americans are expected to spend about $31 billion on gift cards this year, and restaurants are angling to get a larger piece of that action.
It’s standard practice these days for chains to offer bonus gifts to gift card buyers. For instance, buy a $50 Applebee’s gift card this season and receive a free $10 bonus gift card. As a result, brands are working harder to stand out from the crowd.
Applebee’s has revamped its gift card experience to include a