Restaurant Marketing Watch: Operators try to stand out with gift card offers

Restaurant Marketing Watch: Operators try to stand out with gift card offers

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and [email protected] RELATED: • Restaurant Marketing Watch: Starbucks gears up for the holidays • Restaurant gift cards gain favor with consumers • More restaurant marketing news

Americans are expected to spend about $31 billion on gift cards this year, and restaurants are angling to get a larger piece of that action.

It’s standard practice these days for chains to offer bonus gifts to gift card buyers. For instance, buy a $50 Applebee’s gift card this season and receive a free $10 bonus gift card. As a result, brands are working harder to stand out from the crowd.

Applebee’s has revamped its gift card experience to include a

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