To celebrate the Golden Chain honorees, NRN dives into the strategies they use to build brands and inspire people. Find out more about the 2015 winners >>

To celebrate the Golden Chain honorees, NRN dives into the strategies they use to build brands and inspire people. Find out more about the 2015 winners >>

Richard Berman is an NRN contributor and president of Berman and Company, a Washington-based communications firm. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

Brands break through by emphasizing their core attributes, Ace Metrix finds.

This is part of Nation’s Restaurant News’ annual Top 100 report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.

Nation's Restaurant News editors select the top industry stories of the day

Executives from Dairy Queen and Rita’s Italian Ice discuss growth plans as winter begins to thaw.

Chains seek to replicate the success of blockbuster co-branded menu items such as Taco Bell’s Doritos Locos Tacos.

Flavor increasingly offered in breakfast, dessert, beverage items