In a monthly series, menu trend analyst Nancy Kruse and NRN senior food editor Bret Thorn discuss current trends in the restaurant industry. For this installment, they discuss Chipotle Mexican Grill’s singular success.
Hot-sandwich brand seeks to broaden market
Long-awaited public offering is the fourth restaurant company IPO of 2015
Brand awareness efforts will emphasize cooked-to-order, non-processed ingredients
Revenue grows 16 percent as same-store sales rise
Sales challenges limited to specific markets, CEO says
