The Newport Beach, Calif.-based fast-casual chain will allow customers who enter the restaurant in costume to get a burrito, bowl, salad or taco for $4 as part of their “Boorito” deal they run every year at all 2,500 domestic locations.
This year, the chain is offering customers the chance to enter a TikTok contest where the top five submissions who show their before-and-after transformations for the holiday using #Boorito will win free burritos for a year.