For the holiday celebrating the eerie and ghoulish, chains are capitalizing on the horror of the night by offering deals meant to delight and scare customers. Dessert chains like Cold Stone Creamery and Popbar are rolling out the unusual and sweet toppings for trick or treaters of all ages. Large quick-service and fast-casual chains like Wendy’s and Noodles and Company are trying to bring children to their restaurants with special kid-only deals. Fast growers Blaze and Chipotle are both using social media for their promos, utilizing hashtags to source a nationwide contest with big prizes at the end.
Click through to see how chains are honoring the ghosts and witches.
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