S’mores, peanut butter and jelly, and banana pudding are among the favorite childhood flavors appearing in frozen dairy treats.
Marketers from Culver's and Menchie's say that an ideal promotional partner falls in line with the brand's positioning and core values.
Industry watchers also say that new menu items may not boost sales for the chain, however.
The frozen-treat chains offer sugar-free and reduced-calorie ices, frozen yogurt and ice cream