Sold on Amazon, RightRice is created by the Popchips founder; Brand plans to disrupt restaurant industry the same way Beyond Meat and Impossible Foods changed chain menus.
Customers can grab-and-go without face-to-face interaction; Circle K and Delaware North also plan to use Shop Anywhere platform by Mastercard.
Loyalty members can opt-in for personalized menu and payment experience featuring a digital voice assistant; Mastercard platform builds on automated tech tested last year by Sonic Drive-in
Plus, a conversation with Jamie Richardson of White Castle about leveraging robots in the back of the house
With a new drink pairing for its sliders, the brand is embracing its inebriated fan base
