Marketing executive leaves as burger chain looks to test breakfast

New Oakland, Calif., location streamlines order and pay, offers coffee and tea on tap

Mark Crumpacker will receive half of base annual salary and $600K retention bonus

Operator promotes chief brand officer to vacant post

Updated logo is part of major brand transformation

Company president shares how chain tailored its look and menu for the Plano restaurant

Recent ads by chains big and small throw shade at competitors

Large-scale marketing campaign recognizes contributions of women