The first Bubba’s 33 debuted in Fayetteville, N.C., in 2013 under the watchful eye of Kent Taylor, founder and CEO of Texas Roadhouse Inc., who earned the nickname “Bubba.”
With an emphasis less on steak and more on burgers, pizza and beer, the Bubba’s brand, at about 8,400 square feet, has more of a neighborhood hangout vibe than its parent Roadhouse.
The No. 1 seller is the Bubba’s Bacon Burger, with a meat mix that’s about a third bacon, and units are focused on sports and music videos that are highlighted on the 60 large flat-screen televisions. Bubba’s says it has “more TVs than tables.” The beverage menu offers 40 beers, with 18 of those on tap.
The Louisville, Ky.-based company had 423 Texas Roadhouse restaurants in its portfolio as of March 28 in addition to the 16 Bubba’s units. Of the company’s 30 planned restaurant openings in fiscal 2017, about six are under the Bubba’s 33 flag.