For the price of compiling code, developing marketing programs, or securing a service to bridge the cell phone and PDA divide, foodservice rainmakers are tapping social networking, mobile marketing, gaming platforms and viral video channels to...
Casual-dining chains with a strong value message and all kinds of restaurants that are perceived as offering “real food” rank higher with consumers than do those seen as falling short in both areas, two recent studies indicate.Olive Garden...
Smoothie King, the Covington, La.-based chain of more than 550 outlets, is among the foodservice brands now leveraging the one-to-one, take-us-with-you link to consumers provided by text-message promotions.Caribou Coffee, the Brooklyn Center, Minn...
