For the price of compiling code, developing marketing programs, or securing a service to bridge the cell phone and PDA divide, foodservice rainmakers are tapping social networking, mobile marketing, gaming platforms and viral video channels to...
With the credit markets still in a deep freeze, some franchisors are stepping up to help franchisees secure needed growth capital so that brands can continue to grow and franchisor-franchisee relations can remain strong despite the turbulent times...
LOUISVILLE Ky. To reward consumer loyalty and expand its opt-in marketing database, Papa John’s Pizza is offering registrants for its “The Countdown to Kickoff” promotion a large pizza for 25 cents if the opening kickoff during next month's Super...
NEW YORK McDonald’s Corp. senior vice president and chief information officer, will receive a Distinguished Career Achievement award Feb. 6 during the International Foodservice Technology Exposition, or FS/TEC, in Orlando, Fla. ...
ORLANDO Fla. —“Keeping Cool When the Heat is On” will be the theme of the 2009 International Foodservice Technology Exposition here Feb. 4-7, and organizers of FS/TEC’s educational program say its advisory board’s input represents “ICE...