CANTON, MASS. Baskin-Robbins has taken the next step to reinvigorate its 61-year-old brand with the launch of its first TV campaign in two years. —The campaign and a commitment to roll out innovative products year-round continue...

Two little words—“in China”—deleted from a franchising law could make a big difference between profits or perils for American restaurant chains that have yet to open in the world’s fastest-growing economy. The recent sigh of...

NEW YORK Marble Slab Creamery Inc., a 336-unit system, and MaggieMoo’s International LLC, whose franchise system has 184 units, to consolidate the No. 2 and No. 3 brands, respectively, in the premium hand-dipped ice cream category under one owner...

NEW YORK NexCen Brands Inc., based here, said Thursday it had agreed to acquire the 184-unit Maggie Moo's International LLC and the assets of the 336-unit Marble Slab Creamery Inc., consolidating the No. 2 and No. 3 brands in the premium hand...

Responding to the small-indulgence trend and the profitability of catering, Cold Stone Creamery has launched a line of miniature frozen treats suitable for offsite gatherings that will be available for franchisees in the 1,086-unit domestic system...