Zaxby’s Franchising LLC has named industry veteran Joel Bulger (left) to the new position of chief marketing officer, the company announced Tuesday.

The Athens, Ga.-based chicken brand said Bulger, who most recently served as CMO at Lake Forest, Calif.-based Johnny Rockets Group Inc., will lead marketing, digital and social platforms and other advertising and partnerships.

“We took our time finding the ideal candidate,” said Zach McLeroy, Zaxby’s CEO and co-founder, in a statement. “After an extensive search, we are confident that Joel is the right person to help take Zaxby’s branding and marketing to the next level.”

Prior to Johnny Rockets, Bulger held senior marketing leadership positions with such restaurant brands as Wendy’s, Church’s Chicken, Moe’s Southwest Grill and Darden Restaurants Inc.

“I’m excited to join the Zaxby’s family,” Bulger said. “Even when I lived on the west coast, I remained a fan. It’s an amazing brand with a history of quality, culture and growth.”

Zaxby’s has more than 900 locations in 17 states.

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