Ahead of April Fool’s Day, chains have been releasing menu items that may be real. This is a tradition in the restaurant industry where brands promote various menu items that seem outlandish in the hopes that they will drive customers to their stores.
As you’ll hear ahead, some of these menu items have been so popular that they’ve joined menus permanently. Others haven’t even existed.
This year in particular, there are a few chains that seem to be embracing pickles which, in light of yesterday’s episode, would seem to be on trend.
Senior food and beverage editor Bret Thorn and digital editor Holly Petre discuss food trends in the industry when it comes to beverages and what’s up ahead on today's episode of First Bite.
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