Arby's, Doc Popcorn, Farmer Boys, Hale and Hearty Soups, Jack in the Box, Margaritas, Noodles & Company, Pei Wei Asian Diner, Project Juice, Rock & Brews, Slim Chickens, Taco Bell, Taco Johns, TCBY and Walk-On's Bistreaux & Bar also...
Free tacos, drink deals and creative takes on the handheld favorite are on the menu
As competition grows, menu expert says restaurant operators must own innovation
New flavors and vegetarian options are bringing the meat-and-potatoes dish into the 21st century
The rice bowl was made for customization