Taco Bell naked breakfast taco Photos courtesy of Taco Bell

Taco Bell tests taco with fried egg for shell

Chain also adds Loaded Taco Burrito as national LTO

Taco Bell is rolling out a new taco across its 6,100 domestic units and also market-testing items including a fried chicken pizza and a breakfast taco with a fried egg for a shell.

The Yum! Brands subsidiary introduced the new Loaded Taco Burrito nationwide Thursday. The $1.49 item contains the fillings of a Taco Bell taco — seasoned beef, lettuce, tomatoes, sour cream and shredded cheddar cheese — along with tortilla strips, wrapped in a flour tortilla. It will be available for five weeks.

It’s the first new burrito the chain has introduced since the Steakhouse Burrito, a premium limited-time offer introduced in November, 2016, made with a double portion of grilled steak, potato bites, bacon, sour cream, three-cheese blend and green chile queso wrapped in a flour tortilla. It sold for around $6. 

Also on Thursday, Taco Bell started a test in Columbus, Ohio, of a Mexican Crispy Chicken Pizza. That item has nacho cheese sauce, fried chicken, the chain’s Mexican pizza sauce, three-cheese blend and pico de gallo on its Mexican pizza shell. 

The pizza is priced at $3.49 and $3.99, depending on the restaurant

On that same day in Kansas City, the chain started testing a $3 Breakfast Meal Deal featuring its Grilled Breakfast Burrito, hash browns, Cinnabon Delights and vanilla iced coffee.

The chain also said it would start testing a new breakfast taco in Flint Mich., April 18. The Naked Breakfast Taco replaces the traditional taco shell with a fried egg. It’s filled with potato bites, sausage crumbles or bacon, nacho cheese and shredded cheddar. It’s also available in the chain’s Gordita Flatbread for people who want it.

It’s $1.99.

The Naked Breakfast Taco follows the limited-time offer earlier this year of the Naked Chicken Chalupa, which was a thin fried chicken patty folded in half and stuffed with shredded lettuce, tomatoes and avocado ranch dressing. It sold for $2.99. 

April 6, 2017, this story has been updated with the prices for the Mexican Crispy Chicken Pizza.


Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

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