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Why Customer Lifecycle Loyalty Will Drive Marketing in 2021

Tuesday, March 23, 2021 | 2:00 PM ET

Insights from Michael Halen, Senior Restaurant Analyst at Bloomberg Intelligence, Warwick McLaren, VP of Omnichannel Marketing, Roundtable Pizza, Andrew Rebhurn, VP Digital Marketing, El Pollo Loco, and Shyam Rao, Co-founder & CEO, Punchh

Now, more than ever, consumers are looking for brands to deliver personalized experiences that provide even greater value. To deliver on these expectations, brands need to create customer-centric experiences that build loyalty.

Customer lifecycle loyalty is the key to building rewarding relationships with guests as they move along on the journey from anonymous buyers to loyal superfans. To address their varying needs, marketers need to deliver dynamic offers and marketing campaigns that drive omnichannel engagement across the lifecycle. 

Join us for an interactive discussion with industry leaders to learn how successful brands are leveraging customer lifecycle loyalty to deliver exceptional experiences and results.

Sponsored by



Shyam Rao - Moderator
Co-Founder & CEO


Michael Halen
Senior Restaurant Analyst
Bloomberg Intelligence


Warwick McLaren
VP of Omnichannel Marketing
Global Franchise Group


Andrew Rebhurn
VP Digital Marketing
El Pollo Loco


Joanna Fantozzi - Host
Associate Editor
Nation's Restaurant News/Restaurant Hospitality