There is a growing world of virtual restaurant brands – it has become the fastest growing segment. These concepts that have no brick-and-mortar presence and are available for delivery only can allow operators to expand their presence in the market and create additional return. There are a number of players that offer turnkey brands to small and independent operators as a means to generate revenue from their underutilized kitchens. In addition, many chains are launching virtual brands, taking advantage of their size and depth for entry into the space.
Join us as our panel of experts discuss ways to take advantage of virtual brands to expand four-wall profitability. The discussion will include:
- The different models and what might be a best fit for your operation
- The challenges and opportunities for entry into the virtual space
- The future of virtual brands, is this a trend or will it stay with us post COVID
MrBeast Burger/Virtual Dining Concepts
Head of Virtual Brands