Consumers will spend $771 billion in restaurants this year. This represents a 10% increase over the $701 billion they spent in 2021. Along this growth trajectory, dining habits and preferences have shifted. It’s no longer possible for restaurants to count on the same guests they've consistently welcomed. And finding the perfect audience for new store openings is always a challenge. Marketing and operations teams are scrambling for high-quality audiences for customer acquisition, experimenting and testing wherever they can.
Amidst all of this change, key patterns have formed. Social media ads are more effective than ever, and location events are a strong predictor of future behaviors. Attend this session to learn how to capitalize on the big four social media ad platforms -- Facebook, Instagram, Snapchat and TikTok -- and drive visits to your locations to ensure you maximize capacity and inventory.
- How to drive visits and sales using paid social
- How to maximize conversions on TikTok, Facebook, Instagram and Snapchat
- Key differences between social channels and how to benefit from them
- How to eliminate wasted ad spend
Sr. Marketing Manager