Today’s vast array of prepared-foods options and the growing influence of social media means consumers may be easily swayed in their dining choices by the negative experience of others. On the foodservice business owner’s side, that means one patron’s bad time may result in many lost guest-acquisition and sales opportunities. Add to this heightened consumer awareness and selectivity the historic labor crunch now faced by operators and the need for flexible technology anchored by modern point-of-sale-system architecture has never been more critical in improving guest experience and retention through maximum workforce efficiency and business intelligence.
The restaurant industry of next month or next year may be significantly different than it is now. By 2020, Gartner predicts that nearly 85% of consumer relationships will be managed without human interaction. And, restaurants that offer cutting-edge technology, see customers return 6% more often and spend 20% more each time.
What it boils down to is that restaurants need to find new ways to rapidly respond to market changes across hundreds of locations. And, in many cases, the systems you have in the field today keep you from responding to the market quickly enough to please consumers.
By joining this webinar, you will learn:
- How a modern system enables operators to more rapidly respond;
- Why guests are demanding more self-service technology and what that means for your restaurant;
- The benefits of an open API versus a closed ecosystem; and
- Ways to drive restaurant sales to achieve a fast ROI.
|Alan Liddle - Moderator
Data & Event Content Director
Food Management/Nation’s Restaurant News
Vice President, Sales