New data from GlobalData finds that Taco Bell generates 32% of Reddit conversations among the top 10 quick-service restaurants – much more than its peers, with Starbucks at No. 2 with 21% share of voice, and Chipotle at No. 3 with 14%...
Vijay Sukumar is tasked with making the restaurant’s menu relevant to core consumers while also attracting younger consumers who prefer boneless chicken formats.
