Separating that brand’s image from Hardee’s has yielded positive results for both restaurants

Celebrity partnerships and engaging social media emphasize that the restaurant chain offers something for everyone

The Whopper and customizability are hallmarks of the restaurant concept’s branding

A fine-dining heritage and knowledge of its customer base helps the restaurant chain resonate with its audience

Global director of social media and digital engagement shares how the company elevates the restaurant brand

Marketing leader at 750-unit chicken finger restaurant works to weave brand into pop culture conversation

The CMO has boosted loyalty and marketing at the restaurant chain

Carrabba’s head of marketing believes in innovation, evolution, and ‘on demand’ advertising for restaurants

Chief brand officer David Skena talks influencer marketing and how branding drives sales.

Casual-dining restaurant CMO works to make brand relevant on a variety of platforms