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Chicken sandwiches were a huge sales driver over the course of the pandemic, and nowhere was that truer than at Popeyes Louisiana Kitchen, which arguably set off the latest fried chicken sandwich craze with the launch of its chicken sandwiches in the autumn of 2019.

The year of chicken restaurants

Sandwiches, wings and tech-savvy leadership drove the segment's success — along with a commitment to corporate culture

Chicken — beloved, affordable and portable — has proved to be a popular go-to item during the pandemic, especially in the form of wings and fried chicken sandwiches. During the toughest year in modern history for restaurants, sales at those specializing in chicken grew on average by 5.2%.

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