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Popeyes expands popular chicken sandwich platform with new flavor

Popeyes expands chicken sandwich platform with buffalo ranch version

Brand innovates popular menu offering and offers promotion to loyalty members

Popeyes Louisiana Kitchen is extending its virally popular menu item today by introducing a new Buffalo Ranch Chicken Sandwich.

The division of Toronto-based Restaurant Brands International Inc. said the new sandwich will be available nationwide in restaurants and for delivery starting at $4.99 with Popeyes Rewards members receiving 150 bonus points when ordering it on the smartphone app or website.

The initial chicken sandwich became a viral hit in the summer of 2019 and was introduced full-scale in the fall of that year.

The company said the new Buffalo Ranch Chicken Sandwich features a creamy herb buttermilk ranch flavor, kicked up with buffalo sauce.

“This flavor profile complements the Popeyes brand’s famous hand-battered and breaded chicken served atop a buttery brioche bun with barrel cured pickles,” the company said.

“Two years ago, our chicken sandwich reintroduced the world to our chicken mastery, and we have not stopped innovating since,” said Sami Siddiqui, president of Popeyes North America, in a statement. “We have a lot of fun experimenting with new flavors in our test kitchen, and this Buffalo Ranch Chicken Sandwich is one I’m especially excited to bring to our guests.”

Popeyes teased this launch by offering 25 people early access to the reveal through the micro-website

On Tuesday, Popeyes will be popping up on Melrose and Fairfax Avenue in Los Angeles, home to some influential streetwear retailers, to give fans a taste of the Buffalo Ranch Chicken Sandwich.

Popeyes, founded in in 1972, as of Dec. 31 had 3,705 restaurants globally.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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