For In-N-Out, catering isn’t new. The California-based quick-service restaurant brand has had 10 catering trucks — called Cookout Trucks — since 1974. But now, for the first time ever, one is serving up fries.
This month, the chain will debut its newest truck named after co-founder Esther Snyder. This truck will serve mini Double-Doubles, mini burgers and mini fries.
Prior to this truck, In-N-Out catering trucks only served chips instead of fries.
“Exciting news to share!” In-N-Out owner and president Lynsi Snyder recently wrote on her Instagram page. “In memory of my precious Grams, we welcome our newest addition, the Esther Snyder Cookout Truck that serves In-N-Out's ONLY mini Double-Doubles, mini burgers, and yes, mini fries!”
A Double-Double is just that, a double cheeseburger: Two patties covered in cheese between a bun with lettuce and tomato.
This truck is specifically reserved for children and youth events.
A portion of the proceeds from the truck goes toward the In-N-Out Foundation, which assists children who have been victims of abuse.
This news comes as Sweetgreen on Monday officially launched its catering program after six months without marketing power behind it.
On its latest earnings call, Sweetgreen’s co-founder and CEO Jonathan Neman said catering sales doubled during the fourth quarter.
Cracker Barrel said in its earnings call in late February that catering had exceeded expectations during the company’s second quarter.
“We are continuing to see the catering channel do well, driven by enhancements and we are on track to grow the channel by 25% to $100 million this year,” Cracker Barrel CEO Sandra Cochran said.
Casual-dining chains have also perked up when it comes to catering.