Fatburger had a strong year during the pandemic, with unit growth up 18% and sales growth nearly in the double-digits. Andy Wiederhorn, CEO of Fatburger parent company Fat Brands, attributes much of the company’s 2020 success to being a pioneer in the delivery and to-go business. They’ve also been expanding their virtual restaurant empire.
“We have three dozen virtual restaurants today,” Wiederhorn said. “And we're on our way to many more of those […] And that enables those operators to make more money. […] And it's going out the back door with different packaging and different ingredients. You're using the delivery apps to offer more restaurant menus, basically different brands to your customers in different markets and selling them out of one kitchen.”
But Fatburger is only one piece of the puzzle for Wiederhorn’s larger strategy for Fat Brands as a whole. Over the past year, Fat Brands acquired the Johnny Rockets brand and vowed to take the diner brand back to its retro-style roots. Wiederhorn said that they’re looking toward more acquisitions in the near future, possibly in the pizza space.
Learn more about Fatburger’s leadership in the industry and plans for the future.
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