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JimmyJohns-Value.jpg Jimmy John's
Jimmy John's, Subway and Denny's all added new value promotions in an attempt to boost sales but experts warn against this strategy.

Don’t make price promotions your long-term play for reopening, say industry watchers

Drive traffic with innovation, not dollar menus

The restaurant industry often turns to dollar menus, bundled meal deals and appetizer specials during an economic downturn to reinvigorate guest traffic.

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