Cha Cha Matcha — the New York City-based emerging matcha tea concept— announced Wednesday a partnership with Web3 membership platform, Hang, to launch a metaverse-based Cha Cha Matcha loyalty program. The program will start in March and offer customers both digital and in-person points and rewards.
The program will be subscription-based with both a free and paid option that offers access to exclusive menu items, events, raffles, and early access to new products. The paid version will offer an additional 15% discount on top of all of that. The program will also offer shared rewards perks with other brands also on the Hang platform.
The Web3-enabled program will also forego the gatekeeping rules of previous metaverse forays, including the need for a VR headset and knowledge of cryptocurrency. Cha Cha Matcha’s rewards can be added to users’ Apple Wallets.
“The loyalty programs of the past were boring, transactional, and built on closed systems, whereas the loyalty programs of tomorrow will be exciting, community-driven and built on open systems,” Hang CEO Matt Smolin said. “Cha Cha Matcha is the first brand to officially launch a successful Web3-powered loyalty program, showcasing unique capabilities like seamless brand partnerships and customer ownership that Hang's technology can power."