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Domino’s enables ordering by smart TV

Domino’s enables ordering by smart TV

Pizza operator lets customers order from Samsung Smart TVs in time for basketball championship

Domino’s Pizza is providing a solution for customers who want a pizza but don’t want to take their eyes off their televisions.

The Ann Arbor, Mich.-based operator has begun letting customers order pizzas through their Samsung Smart TVs, the company said Tuesday.

The new platform is part of Domino’s AnyWare, a suite of technology that gives customers the ability to order pizzas using different types of devices. The new format comes just in time for the NCAA men’s and women’s Final Four basketball games.

“Basketball fans are going to be glued to their TVs, and now they don’t have to miss a minute of the big game to order a delicious game day meal,” Kevin Vasconi, Domino’s chief information officer, said in a statement. “Customers can place and track their order, all while still watching the game on their Samsung Smart TV.”

The company expects to sell 1.7 million pizzas during the NCAA men’s basketball semifinals and championship game.

To use the new ordering feature, customers must go online and save a Pizza Profile on the chain’s website, or use a recent order. They also must have a Samsung Smart TV model from 2013 or later. Customers will also be able to track the status of their order through Domino’s Tracker.

The 11,600-unit chain already lets customers order pizza online, on mobile devices and, most recently, a smartwatch — as well as by old-fashioned phone call. Domino’s AnyWare technology enables ordering through Pebble and Android smartwatch apps, Ford SYNC AppLink and voice ordering through its mobile app. More than half of the chain’s orders now come via digital channels.

Pizza chains’ growing use of technology that allows customers to order pizza through different channels has been cited as part of the sector’s success in recent quarters. Domino’s same-store sales rose 11.1 percent during the fourth quarter ended Dec. 28.

Contact Jonathan Maze at [email protected].
Follow him on Twitter: @jonathanmaze

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