Domino’s Pizza has been expanding its technological reach so much in recent months that its latest addition seems inevitable: The Ann Arbor, Mich.-based operator launched an Apple Watch app Tuesday that will enable users to track their orders.
“Domino’s is always looking for ways to continue leading the e-commerce industry with our customer-focused technology, and our new app for Apple Watch is no exception,” Dennis Maloney, Domino’s vice president and chief digital officer, said in a statement. “Partnering with the world’s leading technology innovator to give Domino’s customers yet another way to track their order is one more way we hope to make customers’ experiences even better and more convenient.”
The Apple Watch app is a tracking app, rather than an ordering app. It lets customers track the status of their pizza order from the time it is placed, to when it is in the oven, to when it is ready for pick up or delivery.
Apple Watch users can swipe up to quickly access the Domino’s Glance. Glances are shortcuts to the apps users view most often. The glance will feature a brief status update of the order.
The app isn’t the first smartwatch app that Domino’s has developed. The company has apps that let customers order pizza with Android Wear smartwatches or Pebble smartwatches.
In recent months, Domino’s has also introduced technology that lets customers order via text, Twitter, Samsung Smart TV or Ford SYNC AppLink. The company also offers voice ordering in its smartphone app.
Domino’s recent sales surge is partly attributed to simplified ordering and technology expansion. Domestic same-store sales rose 14.5 percent in the first quarter ended March 22.
Domino’s has more than 11,700 units in more than 75 international markets.