Locl is pouncing on the powerful impact Google Maps is having on the restaurant industry. “Today’s customer journey begins with Google and ends with Google Maps,” the company states in its marketing materials. Portland, Ore.-based Locl works with Google developers to enhance a restaurant’s listing on Google Maps, founder and CEO Joel Siedenburg said.
When diners search for directions, the look of a restaurant’s listing is crucial. Locl works with restaurants to put some “razzle dazzle” into a listing by adding enticing food images. Think of it as web design on the Google platform. Locl also adds entry points for consumers such as links to reviews, online ordering, reservations and menu. The company is built on the belief that a restaurant’s Google listing will soon make their web page obsolete.
The company also provides analytics for restaurants and currently serves about 200 independent restaurants and retailers in the greater Portland area including Bamboo Sushi, Portland Cider House, Quickfish Poke Bar, Red Star Tavern, Produce Row Café and bars and hotels under the McMenamins portfolio.