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Why Via 313 Pizzeria is prioritizing quality and hospitality in an age of delivery

The Detroit-style pizza concept is leveraging a premium, full-service experience even as the delivery giants thrive.


Quick-service pizza concepts like Domino’s and Papa Johns have thrived since the beginning of the pandemic as American consumers continue to flock to delivery and other off-premises channels.

But Via 313 Pizzeria, an Austin, Texas-based concept serving Detroit-style pizza, has turned toward the other end of the service spectrum. The brand, which has grown to 10 locations in Texas and Utah, has instead invested in a full-service, premium experience with a high-quality product and hospitality at its center.  

Brothers and cofounders Brandon and Zane Hunt joined the latest episode of Take-Away with Sam Oches to talk about why quality and hospitality are so important, how they’re able to provide them in the midst of inflation and labor challenges, and how they’re finding real estate as they seek to grow to at least 30-40 locations.

In this episode, you’ll find out why:

  • Subtle touches can help you root your concept in a place
  • Zigging where others zag will help you carve out a corner of the marketplace
  • Taking care of people will never go out of business
  • Flexibility in your footprint is key to getting the best real estate
  • If people aren’t complaining about your prices, you’re probably too cheap
  • Go straight to your suppliers if you need help with costs

Contact Sam Oches at [email protected]


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