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Top marketers at Twin Peaks, Jim ’N Nick’s BBQ share how data drives experience

Experience is everything for restaurants, and data can help operators improve that experience every day.


Experience is everything to restaurants. From serving high-quality food to providing top-notch customer service, a great guest experience builds loyalty with guests even if a restaurant doesn’t have a formal rewards program.

Today, enormous amounts of data exist to help restaurant operators improve their customer experience. And while loyalty programs have become a popular way to collect data, there are plenty of other opportunities to gather valuable data that provides insights into how guests are experiencing the restaurants.

Twin Peaks and Jim ’N Nick’s BBQ are two brands that are tapping into data to improve their guest experiences. Twin Peaks vice president of marketing Destinee Rollins and Jim ’N Nicks BBQ CMO Brad Jacobus joined the latest episode of Take-Away with Sam Oches to talk about how they’re doing just that.

In this episode, you’ll learn why:

  • Despite all the bells and whistles, people are still key to the restaurant experience
  • You should keep things simple and reduce all the noise around your teams
  • You need to be intimately familiar with the conversation that’s happening about your brand
  • There is a direct correlation between happy customers and traffic through your doors
  • Loyalty programs aren’t the end-all, be-all for data
  • You can build customer loyalty without a formal program
  • In off-premises channels, order accuracy cures a lot of sins

Contact Sam Oches at [email protected]

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