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The inside story of 2021’s biggest acquisition: Restaurant Brands International and Firehouse Subs

The CEO of Firehouse Subs Don Fox talks about the state of the M&A market and why RBI unlocks so much potential for his brand


In this episode of Take-Away with Sam Oches, Sam talks with Don Fox, the CEO of Firehouse Subs, which was recently acquired by Restaurant Brands International, parent to Burger King, Popeyes, and Tim Hortons. Don gives an inside look at that deal, what it means for Firehouse, and what could be possible for the brand in the coming years.   

In this conversation, you’ll find out why: 

  • As dine-in business continues to lag, you need to transfer your storytelling from the dining room to your messaging 
  • An exciting menu and brand alone won’t make your business attractive to potential buyers
  • International expansion is the white space available to these major restaurant groups
  • The resources available to these super groups makes them formidable
  • The M&A market is hot right now both for successful brands and those with work to do

Have feedback or ideas for Take-Away? Email Sam at [email protected]

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